Samantha Zoe French started her dance training at the age of 2, specialising in tap, modern jazz and ballet. She has taken all her grades and major exams in these styles, and trained at Middlesex University in Contemporary Dance on the BA (hons) Dance Choreography degree. She has added Urban Commercial, Jazz Tap, Argentinian, Tango, Graham / Humphrey / Skinner-Release / Cunningham and Contemporary Ballet to the ever-growing list of dance styles she is accomplished in.

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She is a performing choreographer, and has been in many productions of the jazz, contemporary and musical theatre variety. Samantha started choreographing at the age of 15, entering her group, trio, duet and solo pieces into dance competitions around the country. It was while partaking in these, that she came to the attention of Chris Hocking, the Head of Dance at The Arts Educational School, who described her choreography as "something special....magical". Sam gained work experience at Arts Ed, giving her further insight into the world of musical theatre.

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Samantha has choreographed Peter Pan for London Touring Theatre and Rockin' The Rose, Heaven Sent and Nights On Broadway for Hidden Talent Productions.